Aria — Leasing Assistant

Identity

The basics Aria opens with. The property name appears in the greeting and across the admin UI.

Property name

Address

Street, city, state, ZIP. Aria uses the city to ground area context.

Management company

Optional. Aria won't volunteer this — only mentions it if a caller asks who manages the property.

Property overview

One short paragraph describing the community. The first thing Aria says when a caller asks 'tell me about the property.'

Hours and contact

Office hours

Tour hours

Leave blank if same as office hours.

Main office phone

Floor plans and amenities

The detail Aria uses to answer “what’s available?” and “what comes with the apartment?” Long-form free text is fine — Aria reads naturally from it.

Floor plans (detail)

List every plan with bedroom count, bath count, square footage, and rent range. Bullets or paragraphs both work — Aria reads it as context, not a script.

Amenities (detail)

Community amenities (pool, gym, parking, EV charging) and in-unit features (washer/dryer, appliances, finishes). Specifics beat generics.

Fees, specials, pet policy, awards

Fees

Application fees, admin fees, deposits, pet fees — anything one-time.

Current specials

Update when promotions change. If you keep this current, Aria can quote them confidently.

Pet policy

What's allowed, breed/weight limits, fees, rules. Aria gets a lot of pet questions — be specific.

Awards / recognition

Local awards, ratings, press. Optional but useful when a prospect asks 'how do you compare to the others?'

Pricing posture

Controls how confidently Aria quotes pricing. If you have an approved live source, fill it in. If you leave it blank, Aria quotes the rent ranges from your floor plans as starting prices and always says “the leasing team can confirm” before committing.

Approved pricing source

E.g. 'website rents at brookridgeheights.com/floor-plans, refreshed daily' or 'Entrata feed (Phase 2).'

Routing

Where Aria sends maintenance emergencies and existing residents. The emergency line is the most safety-critical handoff in the product — make sure it’s correct.

Emergency maintenance number

Aria reads this verbatim. A 24/7 line is best.

Resident contact path

Where Aria sends existing residents with non-emergency issues. E.g. 'Call the office at 309-661-4545 during business hours.'

Compliance & operations

Recording, retention notices, daily digest, error alerting, SMS follow-up. Each is opt-in — defaults are conservative.

Call recording enabled

"true" to record calls (Twilio dual-channel). "false" to skip recording. Illinois is a 2-party-consent state — when enabled, the disclosure below is appended to Aria’s greeting.

Recording disclosure

Spoken at call start when recording is on. Keep short. Default: "This call may be recorded for quality."

Daily digest recipients

Comma-separated emails. Aria sends an overnight summary daily at 7am CT.

Critical alert recipients

Comma-separated emails. Paged when Aria hits a critical error (worker down, OpenAI quota, etc.).

SMS follow-up enabled

"true" to send a text summary after every captured call (only when caller verbally consented). "false" to skip.

Transfer to human + voicemail

When Aria isn’t sure or the caller asks for a real person, the system warm-transfers to your transfer number during business hours, or captures voicemail otherwise. Without a transfer number set, Aria falls back to capturing a callback request.

Transfer number

E.164 format preferred (e.g. +13096614545). The number Twilio dials when Aria triggers a transfer.

Transfer hours

Free-form. Parsed for ranges like “Mon-Fri 9am-6pm CT, Sat 9am-4pm CT.” Outside these hours, calls go to voicemail.

Voicemail enabled

“true” to capture voicemail when off-hours, “false” to politely end the call instead.

Voicemail greeting

Spoken before the beep. Leave blank for a sensible default.

Area knowledge

The “long-time local” knowledge — what makes Aria sound grounded instead of like a generic chatbot reading FAQs. Aria references this only when a caller asks about the area; she won’t lecture unprompted. Empty sections are skipped entirely.

Neighborhood overview

Brookridge Heights sits at 3102 East Hamilton Road in the Brookridge subdivision on the east side of Bloomington, Illinois (ZIP 61704). This is one of Bloomington's growing residential corridors — quieter than downtown, with easy access to Veterans Parkway, Ireland Grove Road, and Hamilton Road. The east side is generally newer construction than the historic west side, popular with State Farm employees, OSF St. Joseph hospital staff, and people who want quick access to Eastland Mall, the I-55/I-74 interchange, and Central Illinois Regional Airport.

Bloomington and its twin city Normal together make up the Bloomington-Normal metro area — a community of about 170,000 people (Bloomington itself ~80,000). The economy is dominated by insurance (State Farm headquarters and COUNTRY Financial both call Bloomington-Normal home), education (Illinois State University in Normal, Illinois Wesleyan University in Bloomington), and healthcare (OSF St. Joseph and Advocate BroMenn). It's a stable, growing market with a median household income around $77,000 and a young median age (~36) thanks to ISU.

The block, the side of town, the vibe. What's it like to live here? Demographics OK to include but not required.

Major employers nearby

State Farm Insurance — corporate headquarters, the dominant employer in the region with around 11,000+ employees on a campus a short drive from Brookridge Heights. State Farm has its own ZIP code (61710). If a caller mentions State Farm, you can reasonably assume they're commuting to the campus.

OSF St. Joseph Medical Center — major hospital and one of the largest healthcare employers in the area, also nearby on the east side.

COUNTRY Financial — second-largest insurance employer, headquartered in Bloomington with about 2,000 employees.

Illinois State University (in Normal, the twin city, about 10–15 minutes away) — about 3,300 employees plus a large student population (~20,000 students).

Advocate BroMenn Healthcare — another major healthcare employer, located in Normal.

Unit 5 Schools (the local school district) — about 1,760 employees.

Other notable local headquarters: COUNTRY Financial, FS Growmark, Illinois Farm Bureau, Beer Nuts, the Illinois High School Association (IHSA). Bloomington-Normal punches above its weight on Fortune-500 and major-association headquarters.

Companies prospects are likely commuting to. Include rough drive times if you know them.

Schools

District names, notable schools, ratings. Aria uses this when families call. Mention that exact school assignments depend on address — leasing team confirms.

Shopping

Malls, plazas, grocery, big-box — what's in walking or driving distance.

Dining

Notable restaurants nearby. A few specifics beat a long generic list.

Parks and recreation

Parks, trails, gyms, sports venues, weekend destinations.

Transit and commute

Connect Transit operates the local bus system in Bloomington-Normal — useful for getting around without a car, including service to Central Illinois Regional Airport (CIRA) on the Tan and Purple lines. The trip from Uptown Station to CIRA is about 32 minutes by bus.

Highways: Brookridge Heights is right between Veterans Parkway and Interstate 55. The I-55 / I-74 interchange means you're 2 hours to Chicago, 3 hours to St. Louis, 1 hour to Springfield (the state capital), and 2 hours to Indianapolis.

Air: Central Illinois Regional Airport (CIRA, airport code BMI) is about 10 minutes away by car. Flights to Chicago O'Hare, Atlanta, Punta Gorda (Florida), and others depending on the season.

Driving (typical times from Brookridge Heights):
- State Farm campus — about 8–10 minutes
- COUNTRY Financial — about 10 minutes
- OSF St. Joseph Medical Center — about 8 minutes
- Illinois State University (Normal) — about 12–15 minutes
- Eastland Mall — about 5 minutes
- Downtown Bloomington — about 10 minutes
- Uptown Normal — about 12–15 minutes
- CIRA airport — about 10 minutes

Bus, airport, highways. Drive times to the major employers callers are likely heading to.

Quick selling points

A short hit-list version of the above. E.g. 'East-side Bloomington · 5 min to Eastland Mall · 8 min to State Farm · easy I-55.'

Local color

Free-form context that makes Aria sound like she actually lives here. Cultural notes, regional vocabulary, things a long-time local would know but a stranger wouldn’t. Aria reads this as background, not a script — the prompt explicitly tells her to use it sparingly so it doesn’t feel performative.

Local color

Things a long-time local would naturally know:

Bloomington and Normal are "the twin cities" — distinct municipal governments but one community in practice. Normal is the home of Illinois State University and tends to skew younger; Bloomington is older, more residential, and contains more of the corporate footprint. Locals say "Bloomington-Normal" or "BN" without thinking about it.

The Pantagraph is the local newspaper. Their annual Readers' Choice awards are a real status marker — winning one for "best apartment community" actually means something locally.

State Farm is the gravity of this town. Locals call its corporate campus "the headquarters" or just "State Farm." Many residents at Brookridge Heights work there, and many who don't have a family member who does or did.

Illinois State University ("ISU" or "State") is the second gravitational center. Football is the Redbirds. The college population shapes the rental market in Normal more than in Bloomington proper — Brookridge Heights is more of a young-professional and small-family market than a student market.

Funks Grove maple sirup ("sirup" with an i, not "syrup") is a locally famous farm a short drive south. Locals love it.

Beer Nuts (the snack brand) is headquartered in Bloomington and was invented here. Trivia, but a real fact.

Lincoln connection: Bloomington was on Abraham Lincoln's circuit-riding lawyer days; the David Davis Mansion (David Davis was Lincoln's campaign manager) is a local historical site.

Weather: Central Illinois winters are real — locals plan around snow and bitter cold January–February, then get a beautiful spring and a hot, humid summer. People here move in late spring through early fall mostly to avoid the worst weather.

The "east side" / "west side" distinction is real. East side (where Brookridge Heights is) is generally newer, more suburban, with more big-box retail and easier highway access. West side has more of the older neighborhoods and downtown.

Examples: names of local newspapers, twin-city dynamics, weather realities, in-jokes, sports teams, historical notes.

Extra guardrails

Optional. Free-form rules appended to Aria’s system prompt. Use this for things like “never quote rents without saying ’starting at’” or “always offer the leasing team’s email for written follow-up.”

Guardrails

Settings